OUR PRODUCT PACKAGING
In 2013, when we started CLUSE, bulky carton or plastic boxes were the standard for packaging in the watch industry. We believed in a different solution. We packed our products in a slim leatherette pouch. The thought behind the pouch was twofold. The environmental footprint of transporting a light weight, small sized pouch is smaller than that of a bulky box. Moreover, the pouch wasn’t intended to be a disposable byproduct and indeed proved to have more potential to stay relevant, for example as a ‘bag in bag’.
The collections that we have launched since 2020 are packed in an updated packaging: small, ecofriendly boxes. An increasing amount of our products are purchased for gifting. We therefore designed carton packaging, similar in size to our pouches and gifting friendly. The paper used is FSC and the printing is done in soy ink. The glossy finish on the packaging is a water-based varnish. The glue is non-toxic, non-corrosive, biodegradable, and water soluble. Within the carton box, the product is in a pouch (or on a cushion) in a velvet look, made of recycled polyester.
We limit the usage of plastics in our packaging as much as possible. Our products are packed in a thin layer of plastics to protect them from the elements. The plastics that are used are recyclable. In 2019, we set and reached our goal to decrease the number of plastic layers used for our product packaging by 33%.
It is our goal to further decrease the number of plastic layers used for the packaging of our products by at least 33% by the end of 2023.
As with our products, our approach to logistics is pragmatic. We don’t like failed delivery attempts. It means another ride by the delivery van, and it means a longer wait for our customer. The delivery success rate is therefore a key element when we make our choice for a carrier. And where possible, we try to work with carriers who can safely deliver our products to our customers directly in the letter box or at a carrier drop off point.